CraftMetrics is the home of the CMPI, the next generation personality assessment from the creator of the CPQ personality test, Dr. Larry Craft. Our tools help clients to identify exceptional candidates, and to maximize productivity with their current employees.


Candidate Screening

  • Personality Assessment
  • General Intelligence Assessment
  • Job Compatibility Analysis
  • Unique Anti-gaming Features
  • Do-It-Yourself or Fully-Supported

Free Test a Candidate Offer

Free Test Offer for Anyone (limited time only)


Employee Coaching/Motivation

  • Customized Coaching Reports
  • Tools to Improve Productivity
  • Strengths, Challenges, and Recommendations
  • Team CultureStyle Report
  • Work From Home Motivations

See Sample Profile Reports


3D Interview Process

  • "Can Do": skills, knowledge, experience
  • "Will Do": personality assessment
  • "Follow-Through": work ethic and reliability

See Sample Interview Questions

"Whether you have ten or one hundred thousand employees, Dr. Craft offers a practical approach for identifying your own qualities and characteristics and how to use them to recruit, retain, motivate, and understand your employees."

   Robert H. Benmosche
   Former Chairman of the Board and CEO,
      AIG and MetLife, Inc.

"Our company has used the Dr. Craft's personality tests for over ten years, and the most recent research has found his CraftMetrics Personality Inventory (CMPI) has a most significant and positive impact on our ROI."

   Edward G. Deutschlander
   CEO, North Star Resource Group


CraftMetrics: A Leader in the Field

For over 40 years Dr. Larry L. Craft has been providing expert, proprietary, personality assessments, from the CPQ to our next generation test, the CMPI. The foundation of our method is the "Five Factor Model," which is "widely accepted by academics as the gold standard in the evolving field of personality research" according to the Harvard Business Review's overview of the history of personality assessments.

Here's what we have to offer:

Learn more about our research and what our tests measure.

Read about what our reports describe and some sample reports.

Take advantage of our Free Test a Candidate Offer or our Free Test Offer for Anyone (limited time only).

Contact us with some other question. We want to know how you'd like to use our work. We regularly customize our work for our clients, and are happy to tailor our work to meet your specific needs.

Follow one of the links below to learn more, based on your area of interest.

Sales Managers

Identify Superior Candidates

Corporate Executives

  • Formalize your hiring system
  • Ensure compliance, consistency, and accountability

Develop Selection Process


  • Use our tools to maximimize your efficiency
  • Increase income without increasing your time

Partner with CMI