Early in my professional career I owned my own recruiting agency. While recruiting sales personnel, I noticed that the most successful "perm" and "temp" recruiters had a natural passion, a sense of urgency, and a goal-orientation that demanded immediate results. Since no other personality test measured drive and motivation, I decide to create my own. Over the next ten years I developed this unique questionnaire and received my graduate degree in psychology.

Our questionnaires have been among the most widely used pre-employment tests in the personnel recruiting industry. But a personality test, by itself, can not perfectly predict the potential success of your sales applicants. I have discovered that you must also assess their sales skill and their work ethic. As a result, CraftMetrics has developed the 3D Interview Guide system that measures all three dimensions of success: the Can Do skills, knowledge, and experience needed to succeed; the Will Do internal motivation that drives people to achieve; and the Follow-Through persistence, purpose, and ability to prioritze efforts.

The personnel recruiting industry faces tremendous competition from a myriad of sources, and this pressure is greatly increased due to the recruiter's market constantly being on the boom-bust pendulum, cycling back and forth from trying to get job orders when there is high unemployment to finding candidates when there is low unemployment. Plow Horses don't work well under these pressures. You need to hire two types of sales personnel: 1) hire dynamic, results-oriented Race Horses to sell the client company and find the prospective recruit, and 2) hire easy-going Plow Horses to follow-up with after-the-sale service. Give your Race Horses a small salary and large commissions and your Plow Horses a competitive salary.

Easier said than done. Mistakes in this area can be disastrous in lost time and money. Please allow us to help you avoid costly hiring mistakes. With CraftMetrics' online assessments and 3D Interview Guide's selection system, you will be able easily to identify the your Race Horses and your Plow Horses. The 3D Interview Guide system succeeds by measuring all three dimensions of success: the Can Do skills, knowledge, and experience needed to succeed; the Will Do internal motivation that drives people to achieve; and the Follow-Through persistence, purpose, and ability to prioritze efforts. If you're interested, please accept our offer to take "test the test" for free below.