CraftMetrics is the home of the CMPI, the next generation personality assessment from the creator of the CPQ personality test, Dr. Larry Craft. Our tools help clients to identify exceptional candidates, and to maximize productivity with their current employees.

About CraftMetrics: Dr. Larry Craft, Owner

In the late 1960s, Larry Craft entered a management career in the financial services industry. Soon afterward, he recognized a profound need and developed one of the first personality questionnaires outside the field of psychology that could be used to hire and develop personnel.

In the early 1980s, Dr. Craft developed one of the first software-based employment tests available to managers to personally administer, score, and generate reports. At the same time, he began his consulting practice that specialized in assessing motivation and increasing employee productivity.

In the 1980s, he returned to his education to receive a Master of Arts in Psychology and later his Doctorate in Organizational Leadership. Dr. Craft's research has been published in Selling Power Magazine, the Mental Measurements Yearbook, and the Journal of Psychology.

Over the years, he and his consulting staff have trained over ten thousand managers, and his assessments tools, such as the popular prior generation assessment, the Craft Personality Questionnaire (CPQ), have been administered to over one million employees. Many of the nation's largest home offices, such as Xerox, Wells Fargo, MetLife, Shell, Hilton, and Time Warner, have relied upon his company's assessment tools and HR consulting services.


Dr. Craft has recently released a new book, Hire the Best! Motivate the Rest, a "how to" tool kit designed to help organizational leaders increase productivity by hiring the most qualified applicants, understanding what motivates them, and coaching them based on their unique profile. In addition to nationally distributed HR manuals, he has authored Quick-Start Leadership, 7-Step Leadership, and Finders Keepers.

Dave LeLacheur, Director, New Product Development

Dave has worked in the field of online assessments for over 25 years, and has worked with CraftMetrics since its founding in 2012 as developer, programmer, data analyst, researcher, and designer. Our distributors and clients appreciate the outstanding, friendly client support Dave provides, in addition to his technical expertise and extensive experience with online assessments.

Previously, Dave developed and co-founded CareerLeader, a web-based personality, motivation, and abilities assessment program for MBA students and other business people, along with Harvard Business School career psychologists and fellow entrepreneurs, Drs. Timothy Butler and James Waldroop. Dave was the Chief Operating Officer for the organization, overseeing it from a "dot.com" start-up to the established industry leader it is today.

Dave received his BA from Harvard University, and also worked at Harvard Business School at the media relations office, and later helped to run operations of the HBS Career Services office in the late 1980s and early 1990s.