CraftMetrics is the home of the CMPI, the next generation personality assessment from the creator of the CPQ personality test, Dr. Larry Craft. Our tools help clients to identify exceptional candidates, and to maximize productivity with their current employees.
In the late 1960s, Larry Craft entered a management career in the financial services industry. Soon afterward, he recognized a profound need and developed one of the first personality questionnaires outside the field of psychology that could be used to hire and develop personnel.
In the early 1980s, Dr. Craft developed one of the first software-based employment tests available to managers to personally administer, score, and generate reports. At the same time, he began his consulting practice that specialized in assessing motivation and increasing employee productivity.
In the 1980s, he returned to his education to receive a Master of Arts in Psychology and later his Doctorate in Organizational Leadership. Dr. Craft's research has been published in Selling Power Magazine, the Mental Measurements Yearbook, and the Journal of Psychology.
Over the years, he and his consulting staff have trained over ten thousand managers, and his assessments tools, such as the popular prior generation assessment, the Craft Personality Questionnaire (CPQ), have been administered to over one million employees. Many of the nation's largest home offices, such as Xerox, Wells Fargo, MetLife, Shell, Hilton, and Time Warner, have relied upon his company's assessment tools and HR consulting services.
Dr. Craft has recently released a new book, Hire the Best! Motivate the Rest, a "how to" tool kit designed to help organizational leaders increase productivity by hiring the most qualified applicants, understanding what motivates them, and coaching them based on their unique profile. In addition to nationally distributed HR manuals, he has authored Quick-Start Leadership, 7-Step Leadership, and Finders Keepers.