"Whether you have ten or one hundred thousand employees, Dr. Craft offers a practical approach for identifying your own qualities and characteristics and how to use them to recruit, retain, motivate, and understand your employees."
Robert H. Benmosche
Former Chairman of the Board and CEO,
AIG and MetLife, Inc.
"Our company has used the Dr. Craft's personality tests for over ten years, and the most recent research has found his CraftMetrics Personality Inventory (CMPI) has a most significant and positive impact on our ROI."
Edward G. Deutschlander
CEO, North Star Resource Group
CraftMetrics: A Leader in the Field
For over 40 years Dr. Larry L. Craft has been providing expert, proprietary, personality assessments, from the CPQ to our next generation test, the CMPI. The foundation of our method is the "Five Factor Model," which is "widely accepted by academics as the gold standard in the evolving field of personality research" according to the Harvard Business Review's overview of the history of personality assessments.
Here's what we have to offer:
Learn more about our research and what our tests measure.
Contact us with some other question. We want to know how you'd like to use our work. We regularly customize our work for our clients, and are happy to tailor our work to meet your specific needs.
Follow one of the links below to learn more, based on your area of interest.