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Hire the Best! Motivate the Rest


Dr. Craft's new book, Hire the Best! Motivate the Rest, is a "how to" tool kit designed to help organizational leaders increase productivity by hiring the most qualified applicants, understanding what motivates them, and coaching them based on their unique profile. The book details the three dimensions of success and how to measure, predict, and coach to maximize performance in all three: Will Do: the internal motivation that drives people to achieve; Can Do: the skills, knowledge, and experience needed to succeed; and Follow Through: the persistence, purpose, and ability to prioritze efforts. Highlighted is how to motivate employees to produce, and how to retain top producers, by focusing on what inspires each individual, based on their unique profile.

"Whether you have ten or one hundred thousand employees, Dr. Craft offers a practical approach for identifying your own qualities and characteristics and how to use them to recruit, retain, motivate, and understand your employees."

   Robert H. Benmosche
   Former Chairman of the Board and CEO,
      AIG and MetLife, Inc.

"Our company has used the Dr. Craft's personality tests for over ten years, and the most recent research has found his CraftMetrics Personality Inventory (CMPI) has a most significant and positive impact on our ROI."

   Edward G. Deutschlander
   CEO, North Star Resource Group